Università degli Studi
"G. d'Annunzio"
Chieti - Pescara
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DIGITAL MARKETING
DIGITAL MARKETING
Course details
Type of Course:
2nd Cycle Degree
Degree Class:
LM-77 - Management
Duration in years:
2
Credits:
120
Location:
PESCARA
Department:
Department of Business Administration
Denomination in Italian:
DIGITAL MARKETING
Academic Year:
2024/2025
Entry test:
No
Type of access:
open access
Compulsory attendance:
No
Sustainable users:
50
Course information:
https://dima.unich.it/visualizza.php?type=gruppo&id=3221
List of courses
Course years list of courses:
Course year: 1 (A.A. 2024/2025)
DIGITAL CONSUMER BEHAVIOUR
6 credits
-
Characterising
-
Single discipline educational activity
DIGITAL INNOVATION
9 credits
-
Characterising
-
Single discipline educational activity
DIGITAL MARKETING PRINCIPLES
9 credits
-
Characterising
-
Single discipline educational activity
ECONOMICS OF STRATEGIC COMPETITION
9 credits
-
Characterising
-
Single discipline educational activity
MARKETING STATISTICS AND METRICS
9 credits
-
Characterising
-
Single discipline educational activity
APPLIED DATA ANALYTICS
9 credits
-
Related/Supplementary
-
Single discipline educational activity
DIGITAL MARKETING AND USER EXPERIENCE
6 credits
-
Elective Course
-
Single discipline educational activity
MACHINE LEARNING AND DATA SCIENCE
6 credits
-
Elective Course
-
Single discipline educational activity
STRATEGIC MANAGEMENT
6 credits
-
Elective Course
-
Single discipline educational activity
Course year: 2 (A.A. 2025/2026)
BUSINESS AND SOCIAL MEDIA STRATEGIES
9 credits
-
Characterising
-
Single discipline educational activity
DIGITAL GOVERNANCE AND SECURITY
6 credits
-
Characterising
-
Single discipline educational activity
ECONOMICS OF DIGITAL GOODS AND ON-LINE MARKETS
6 credits
-
Characterising
-
Single discipline educational activity
PERFORMANCE MANAGEMENT
6 credits
-
Characterising
-
Single discipline educational activity
ADVANCED ENGLISH
6 credits
-
Related/Supplementary
-
Single discipline educational activity
OPTIONAL COURSE
6 credits
-
Elective Course
-
Single discipline educational activity
FINAL EXAM
18 credits
-
Language/Final Examination
INTERNSHIP
6 credits
-
Single discipline educational activity