"G. d'Annunzio"
(i) To acquire knowledge and tools to understand the firm’s competitive environment; (ii) To acquire knowledge and tools to understand how to design and implement a business strategies; (iii) To acquire knowledge and tools to understand the main managerial functions.
The course examines the main strategic and operational activities of the firm. It aims to provide ( a) a framework of the strategic business activities through the analysis of alternative strategic paths ( b ) the analytical tools used to understand the characteristics and the evlolution of industrial sectors. In addition, the course analyzes the main management functions of the firm (e.g. production , marketing , organization).
Fontana, F. e Caroli, M. Economia e Gestione delle Imprese, McGraw-Hill. Programma da 9 CFU: capitoli 1, 2, 3, 4, 5, 6, 7, 9, 11. Per il programma da 6 CFU: capitoli 1, 2, 3, 4, 5.
Traditional lectures and seminars by managers and entrepreneurs.
written exam (optional oral exam)
