Written and Oral - results into grade out of thirties. Students (individually or in small group – maximum 4 members) will prepare and discuss (personally) a project work about a social media strategy to test capacity to apply knowledge and understanding and will answer other oral questions to test the knowledge and understanding. 70% of the final grade will be based upon the evaluation and individual discussion of the case study and 30% of the final grade will be based upon the mastery of the technical language as well as the ability to recognize and discuss criticalities in exploring strategies and social media strategies.