BUSINESSES AND MARKETS

Single discipline educational activity

Course Sheet

Course code:

000383L

Academic Year of enrolment:

2021

Year of supply:

2022/2023

Type of Course:

Characterising

Degree:

Course of 2nd Cycle Degree in ECONOMICS AND COMMERCE

Disciplinary Sector:

Applied Economics

Location:

PESCARA

Credits:

Programme Year:

Professor and Collaborators:

MARRA Alessandro

Cycle:

First semester

Hours of classroom activity:

Individual study hours:

153

Prerequisites:

No prerequisite

Objectives

The course aims to: - provide the basic theoretical tools needed for the examination of the industrial sectors, in particular the theoretical paradigm Structure-performance-behaviour (SCP) and the evolutionary models on industrial dynamics; - delve into the tools (statistical and non-statistical) used in the sector analyses, both on the demand and supply side, with particular attention to the effects that the adoption and diffusion of new technologies can generate. EXPECTED LEARNING OUTCOMES The teaching envisages completing the student's training with notions and tools useful to deepen the aspects that are essential to better understand the behaviour of firms and the functioning of markets. The specialised training of the course of study will therefore be completed and enriched by the following skills: Knowledge and ability to understand The course aims to provide basic training on the main themes of the analysis of industrial sectors, in particular with reference to the basic conditions and structure of the
sectors, the behaviour of companies in the markets, industrial dynamics, the adoption and diffusion of new technologies, economic performance and enable students to learn professional contents on the techniques of demand and supply analysis through the understanding of methodologies and the discussion of case studies.
Autonomy of judgement At the end of the course, students will be able to apply the analytical categories of the reference subject to the investigation of specific case studies and specific industrial sectors, with particular reference to new emerging and high-tech industries. Communication skills The ability to interpret competitive dynamics in the markets and to relate the analysis of the structure of sectors to the resulting business performance is the main outcome of the course. The student will be able to combine technical and managerial terminology relating to business strategies, and contribute to the discussion of the most interesting elements relating to individual aspects of the structure-behaviour-performance (SCP) paradigm and evolutionary models.

Contents

Sector analysis is investigated by industrial economists, but also by marketing scholars, managers, strategy scholars and competition experts. This is because sector analysis is a prerequisite for further investigation and investigation into the competitive dynamics between companies and the evolution of markets. Sector studies are often descriptive and heterogeneous analyses, which, however, do not fail to refer to an established methodology. The tools (statistical and non-statistical) used in sector analyses are derived from the contributions of industrial and business economists and refer to the structure-behaviour-performance (SCP) paradigm. Similarly, it is crucial to have the tools to understand and analyse the forces underlying industrial dynamics. Firms, technologies and markets interact with each other and co-evolve.

Extended Syllabus

1. The analysis of the structure of the sector
2. The demand structure analysis
3. The analysis of firms' behaviour
4. Industrial dynamics
5. Patterns of technology adoption and diffusion
6. Technologies and increasing returns
7. Evolutionary patterns
8. Performance analysis
9. Exercises and case studies.

Recommended Bibliography

- Lotti & Meliciani. Dinamiche industriali. 2021, il Mulino.
- Cabral, Economia industriale. 2014, Carocci Editore.
- Barbarito, L'analisi competitiva. Metodologia e applicazioni, 2015, Franco Angeli Editore
- Malerba, Economia dell'innovazione, 2015, Carocci Editore.
- Chapters from books, selected scientific articles, notes takes during the lectures.

Methods of Provision

Conventional

Teaching Methods

The teaching is structured in hours of frontal teaching, discussion of case studies and exercises on software. Frontal teaching consists of theoretical lessons and case studies. During the course, students are offered the opportunity to be involved in case study projects to be carried out in the classroom and in a collective way, so that they can verify and consolidate their understanding of the topics dealt with in the lesson. Attendance is optional, recommended, and the final test will be the same for attendants and non-attendants.

Evaluation methods

Verification of learning:

The students' learning of the notions and tools dealt with in the classroom will also be monitored during the course, through the provision of written tests and the presentation/discussion of case studies. In the final examination, the learning will be verified through an oral test on the knowledge of reference texts and the analysis of practical cases. The score of the examination is given by a vote expressed in thirtieths. During the examination, the written tests and the projects in the classroom, the students' ability to apply the knowledge acquired is verified in order to interpret and understand current case studies in a broad and structured manner.

Contacts/More Information

E-mail: alessandro.marra@unich.it
Web page: https://economia.unich.it/visualizza.php?type=
Days and hours of student reception: available on the web page above.

Università degli Studi
"G. d'Annunzio"

Chieti - Pescara

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