COMUNICAZIONE AZIENDALE

Single discipline educational activity

Course Sheet

Course code:

COAZ14

Academic Year of enrolment:

2018

Year of supply:

2019/2020

Type of Course:

Related/Supplementary

Degree:

Course of 2nd Cycle Degree in MANAGEMENT AND ECONOMICS

Disciplinary Sector:

Business Organisation

Location:

PESCARA

Credits:

Programme Year:

Professor and Collaborators:

SIMONCINI Dario

Cycle:

First four months

Hours of classroom activity:

Individual study hours:

114

Prerequisites:

NOTHING

Objectives

In the management-oriented specialist course, the corporate communication course is a connecting space between multiple subjects; the topics of marketing, strategies and management of human relationships find in these lessons a synthesis that connects the different levels of the organization's activities. In fact, communication is the lever that allows the individual action to be aligned with the needs of the group as well as with the company's policies and with the organization's strategies within its own ecosystem.
THE EXPECTED LEARNING RESULTS:
- Knowledge: principles of the pragmatics of communication and structure of the linguistic meta-model
- Skills: ability to recognize and process in positive the most usual violations of the linguistic meta-model
ADDITIONAL SKILLS
Autonomy judgment - communication skills - ability to learn and generate new knowledge

Contents

There are 3 macro themes dealt with during the course:
1. the first is related to the way in which people communicate with each other. In particular, the principles on which the communication process is based in the report are analyzed. We describe the "linguistic meta-model" that dictates the rules for putting into practice precise communication.
2. the second is related to the way in which the organization communicates with all its interlocutors; institutional ones, financial ones etc. etc. Maximum attention is paid to the ways in which the company turns to the market to communicate to its customers the characteristics of its strategies, its policies and its products.
3. We introduce participants to relational intelligences model: emotional, perceptual, social and collective communication.

Extended Syllabus

Communication management is a key element in corporate governance in search of a best reputation. The principles to which you must follow a responsible and effective business communication are the same that are applied to the process of communication between two people: fairness, accuracy and signification.
The aim of this course is to study government of enterprise communication in the theory, tools, managerial and operational techniques, including through the systematic use of business cases presented by those directly involved. After outlining the role of communication in the creation and dissemination of value, the course aims to analyze the communicative needs expressed in different areas of communication: institutional, economic, financial, marketing and organizational.

The pragmatic of communication 
Management and pragmatic of communication
Areas of business communication 
Brand Management 
Advertising 
Code of Ethics 
Organizational communication 
Digital communication
 Communication mix
Relational Intelligences Model

Recommended Bibliography

For non-attending students:
1. Paul Watzlawick, J. H. Beavin, D. D. Jackson - The Pragmatics of Human Communication, Astrolabio Ubaldini, Ed. 1971 - pages 1-63
2. Alberto Pastore and Maria Vernuccio - Enterprise and Communication, APOGEO 2008 (or more recent edition) - Integrally
For attending students:
the texts will be agreed during the course; the attending students will also have access to in-depth slides that will be provided them during the lessons and the workshops.

Methods of Provision

Conventional

Teaching Methods

Lectures with generative dialogues - Group works - Individual returns - Seminars - Group and individual written tutorials

Evaluation methods

Verification of learning:

For non-attending students:
oral examination
For attending students:
individual and group written exercises during the course
individual and group performance during the course (realization and exposition of a case or a topic defined with the teacher according to the necessity of course development)

Contacts/More Information

For attending students: the course includes a first part dedicated to the development of teaching and a second part dedicated to group work with self-assessment coordinated by the teacher

Università degli Studi
"G. d'Annunzio"

Chieti - Pescara

Aree