INTERNATIONALIZATION STRATEGIES AND DIGITAL INNOVATION

Single discipline educational activity

Course Sheet

Course code:

SIDI17

Academic Year of enrolment:

2019

Year of supply:

2019/2020

Type of Course:

Characterising

Degree:

Course of 2nd Cycle Degree in MANAGEMENT AND ECONOMICS

Disciplinary Sector:

Business Administration

Location:

PESCARA

Credits:

Programme Year:

Professor and Collaborators:

IANNI LUCA

Cycle:

Third four months

Hours of classroom activity:

Individual study hours:

114

Prerequisites:

Fundamentals of management and business administration.

Objectives

LEARNING OBJECTIVES
In accordance with the learning objectives of Master Degree Program, “Internationalization Strategies and Digital Innovation” course is intended to provide advanced knowledge and specialized skills as to why, where and how undertake international expansion and the related role of digital innovation in support of this process.
This course, firstly, describe the main theoretical perspectives about internationalization of the firms. Then, it examines the different internationalization processes and ways to carry-out it.
At the end of this course students should be able to use and apply the acquired knowledge and skills for planning, developing and taking internationalization strategies, both within the different processes (production, outlet market, R&D, etc.) and according to given more suitable ways. In adding, they should be able to assist, support and lead to carry out the related main operations (e.g., how to start and increase international expansion of the firms, as well as solving some issues arise from this process), by means of surveys, cost-benefit analysis, reports, studying legislation impacts, risks assessment, and the like. Lastly, they should able to use and apply digital innovation in support of internationalization process, and, at the same time, in order to strengthen and sustaining competitive advantage over time.

Contents

- Internationalization of the firms: theoretical perspectives.
- Internationalization strategies for global companies.
- Starting and increasing international expansion.
- Selecting the country in which to start internationalization.
- Internationalization in outlet markets.
- Agreements, alliances, mergers and acquisitions (M&A) as a way to international expansion.
- Internationalization of production (goods and services).
- Internationalization of Research and Development activities (R&D).
- Ethics and internationalization.
- Digital Transformation of the Small and Medium-sized Enterprises (SMEs): state of the art and emerging challenges.
- The role of e-learning for the growth of the SMEs.
- Web, Internet, and Network in support of communication and sales processes in the foreign markets.

Extended Syllabus

Recommended Bibliography

DEMATTE' C., PERRETTI F., MARAFIOTI E., Strategie di
internazionalizzazione, III edizione, Egea, Milano, 2013. PASCUCCI F.,
TEMPERINI V., Trasformazione digitale e sviluppo delle PMI. Approcci
strategici e strumenti operativi, Giappichelli, Torino, 2017.

Methods of Provision

Conventional

Teaching Methods

Classes, practice exercises, business games, case studies.

Evaluation methods

Verification of learning:

Assessment
(80% written exam, 20% oral exam)
Written exam: a multiple choice test; two short answer questions (duration: 30 minutes). It is intended to assess the acquired knowledge and skills of the students.
Oral exam: assessing the communications skills (i.e., using of the technical language, clarity, etc.).
The program and assessment are the same for all students (attendees or not).

Università degli Studi
"G. d'Annunzio"

Chieti - Pescara

Aree