The course aims to provide participants with the basic knowledge necessary for the analysis of a realia in Business English
The whole English language structures and functions will be reviewed. Therefore all the 38 units of the grammar course book - S. Perez, M. Solly, Communicative Grammar and Practice, Il Capitello,- will be explained and practiced.
1 Analysing the English sentence
2 The main parts of a sentence
3 To be; subject pronouns; demonstratives
4 To have – possession -
5 Possessives, reflexives, interrogatives
6 The Present Continuous
7 The Present Simple
8 Prepositions of Place and Time
9 The Imperative
10 The Future - four different ways to express the idea of future -
11 Past simple and past continuous
12 Present perfect and past perfect
14 The noun
15 Articles
16 Adjectives
18 Comparatives and superlatives
19 Indefinite pronouns and adjectives
21 Interrogative pronouns and adjectives
24 Modal Verbs (potere)
25 Modal verbs (dovere)
28 Conditional sentences and if clauses
29 The duration form
30 The passive voice
34 The subjunctive
37 Connectors
38 Direct and reported speech
In order to code a text the learner have to decode many of them, so the course will give the students all the necessary tools to do that, such as how to have a factual text analysis on report with economic topics
To satisfy that aim the students are given the following materials:
Essential strategies and procedures to analyse a case study
Reading skills - pre-reading activities; skimming, scanning, intensive and extensive reading.
Efficient reading strategies
Factual text Analysis
Types of text – understanding different types of text
Identifying texts and purposes
Jacobson theory of Communication (sender, message, receive and code)
Graphs
Linkers or Connectors
Writing a summary
Further texts present in scrambled order in the file
Tokyo: 1 in block style
2 in Indented style
3 in column version
CCTV surveillance system
Define a lobby
Define pandemic, infodemic and syndemic
Syndemic, by The Lancet
Further texts present in scrambled order in the file
Tokyo: 1 in block style
2 in Indented style
3 in column version
CCTV surveillance system
Define a lobby
Define pandemic, infodemic and syndemic
Syndemic, by The Lancet
As regards English for special purposes, students are required to learn business English through specific and authentic readings of the subject with activities on prefixes and suffixes, phrasal verbs, compound nouns, acronyms, as well as through grammar, spelling and pronunciation differences between British English and American English.
Particular attention will be given to the use of the passive form, the abolition of the relative clause in favour of the sentence construction on the left of the key word, typical of technical and scientific English.
Thus the source of the economic texts is the Economist. The same passages, with proper activities are introduced through the following course book :Graham Tullis, Tonya Trappe, Intelligent Business, intermediate level- only the students’ book – Longman-Person edition
Graham Tullis, Tonya Trappe, Intelligent Business, intermediate level- solo students’ book – Longman-Person
Unit 1 Companies
Comment the cover of the magazine ‘The Economist’: Survival of the fittest and then refer orally in fluent English the following texts:
A matter of choice
Will the corporation survive
Unit 2 Leadership
Comment the cover of the magazine ‘The Economist’: Terrorising the talent and then refer orally in fluent English the following texts:
When to terrorise talent
The art of Delegation
We don’t need managers we manage ourselves!
Unit 3 Strategy
Comment and then refer orally in fluent English the following texts: comment the cover of the magazine ‘The Economist’: The big picture
Nike’s Goddess
Breaking into a new market
Unit 4 Pay
Comment the cover of the magazine ‘The Economist’: Because I’m worth it and then refer orally in fluent English the following texts:
The rewards of failure
A controversial court case
Unit 5 Development
Comment the cover of the magazine ‘The Economist’: Prosperity or preservation? Then refer orally in fluent English the following texts:
Gas for Peru V green imperialism
Pag 46
Unit 6 Marketing
Comment the cover of the magazine ‘The Economist’: Seducing the masses and then refer orally in fluent English the following texts:
Money can buy you love
Saying ‘I do’ to the marketers
That little voice in your head
Unit 7 Outsourcing
Comment the cover of the magazine ‘The Economist’: The great job migration and then refer orally in fluent English the following texts:
The new global shift
Unit 8 Finance
Comment the cover of the magazine ‘The Economist’: The bottom-line and then refer orally in fluent English the following texts:
Europe’s Enron
Unit 10 Counterfeiting
Comment the cover of the magazine ‘The Economist’: The globalisation of deceit and then refer orally in fluent English the following texts:
Imitating property is theft
Unit 11 Markets
Comment the cover of the magazine ‘The Economist’: The people’s company and then refer orally in fluent English the following texts:
Going, going, gone?
The world’s most successful auctioneer
Unit 12 Lobbies
Comment the cover of the magazine ‘The Economist’: Finding a voice and then refer orally in fluent English the following texts:
Of celebrities, charity and trade
The new networked lobbies
Unit 13 Communication
Comment the cover of the magazine ‘The Economist’: Messaging meltdown and then refer orally in fluent English the following texts:
Coping with infoglut
Unit 14 Logistics
Comment the cover of the magazine ‘The Economist’: The invisible industry and then refer orally in fluent English the following texts:
The best thing since the barcode
Unit 15 Innovation
Comment the cover of the magazine ‘The Economist’: Pushing the limits and then refer orally in fluent English the following texts:
Failure is glorious
Motorola and Iridium
A number of texts based on finance contents – choose during the course – will be given through slides and photocopies,
Commercial theory will be dealt in the
Dispensa del docente, Business English for Academic Students-Fundamental Concepts of Business Theory
Concepts of Business Theory
Commerce and trade: a difference in meaning
Divisions of trade
The cycle of production
The economic system
To produce goods and services three things are needed
Product identification and protection
Demand and supply
Types of economy
Publicly- owned businesses
Types of business ownership
Merchant houses
Corporate structure can change when companies form an alliance
Finance and banks
Banking services
The stock exchange
Speculators
Topics on English as a global/common language will also be dealt at the course through the essay of Professor Crystal :in
file 4 D Crystal, English as a Global Language – 1st and 2nd prefaces + 1st chapter
Furthermore, the possible deterioration of British English in favour of American English will be taught through the following study:
D’Angelo, Deterioration of British English - Carocci ed
Linguistics through a video course
Another innovative feature of Globalization: Global English with Professor David Crystal. English as a Global Language
Global English with David Crystal – YouTube
Varieties of English in
David Crystal - World Englishes – YouTube
What will be the future of English as a global language in:
David Crystal - Will English Always Be the Global ... – YouTube