J. Paul Peter, James H. Jr. Donnelly, Carlo A. Pratesi, Marketing, Mc Graw Hill, ultima edizione.
Tresca R., Reti: approcci metodologici e dinamiche imprenditoriali emergenti, Cedam 2014 (limited to the paragraphs: 1.1, 1.2, 1.3 e 2.3)
N.B: The material related to point 9. of the program will be announced at the beginning of the course.