The laboratory is aimed at learning soft skills and encouraging empowerment and employability of students; the activities to be carried out aim at transversal role-specific skills typical of the company departments and activities for the creation of standard job requirements to be submitted to partner companies at the time of job placement. In order for the student to be easily placed in the job market, the program will be oriented to develop students' skills and attitudes, true what is undoubtedly today a knowledge that could facilitate job placement: web marketing knowledge. The objectives will be the learning of the basic tools of web marketing and their use in specific contexts such as e-commerce, ADV campaigns and viral videos.