ECONOMY AND MANAGEMENT OF COMPANIES APPLIED TO SPORT

General Module

Course Sheet

Course code:

T12111

Academic Year of enrolment:

2020

Year of supply:

2021/2022

Type of Course:

Basic

Degree:

Course of 1st Cycle Degree in PHYSICAL ACTIVITY AND SPORT SCIENCES

Disciplinary Sector:

Business Administration

Is part of:

LAW AND MANAGEMENT OF SPORTS ACTIVITIES

Location:

CHIETI

Credits:

Programme Year:

Professor and Collaborators:

ANTONUCCI GIANLUCA

Cycle:

First semester

Hours of classroom activity:

Individual study hours:

Prerequisites:

none

Objectives

Understanding the basic operational logics that characterize organization, management and accountability in the various realities present in the sports field, with particular reference to:
-institutional organizations (CONI, Federations)
-professional sports clubs
-amateur sports associations and societies
-private companies belonging to the fitness market
The course is closely linked (as a component of the integrated course) to the concepts acquired in the course of law

Specifically, the course intends to develop the following knowledge:
- Basic concepts related to the operational management of sports from amateur organisations up to the highest national bodies;
- The business operations of the various sport organisations and strategic planning based on the different institutional objectives
- The economic management of athletes (from amateurism to elites)
- The economic balance of the different realities
- Classification and use of the various forms of sponsorship (from main sponsors to official suppliers)
- The organization and management of a sports "event" (from amateur tournaments to international events)

Moreover the course will favour the acquisition of the following skills, understood as ability to apply the acquired knowledge:
- Identify organizational and management problems within a sports organization (from amateur organisation to national institutional bodies);
- Take part in strategic planning processes from that of an amateur organisation, to a private reality of fitness;
- Participate in the processes of innovation and internal development of one's own reality (from investment decisions on home grown athletes to events promotions).

Contents

Definition of the concept of firm and systemic theory of the company with the sub-systems of organization, management, accountability
- The different realities in sports
- The organization of institutional sport
- Management and balance in institutional organizations (CONI, Federations)
- Management and balance in professional sports clubs
- The management and balance in amateur sports associations and societies
- The management and balance in private companies related to the fitness market
- Management of human resources in sports organizations
Definition of the concept of management and foundations of management theories
- Management in sports
- Project management in sport
Marketing principles, types and fields of action of marketing
-The sports marketing business
Organization and management of sport events
- From the bid book to the post-event reporting

Extended Syllabus

- Business Economics and Sport Management
- Characteristics of the modern sport
- Division of the sport sector according to the different markets
- Income deriving from sporting events
- Subdivision of sports disciplines based on the ability to generate financial flows and the spread of sports
- Definition of company
- Organizational sub-system
Organization theories
Organizational structure
Management and leadership
Organizational structures and forms
Organization of institutional Italian sport bodies (CONI; Federations; Leagues)
- Management subsystem
Planning
Mission
Evaluation
- Information subsystem
Economic balance
Efficiency; Effectiveness; cost-effectiveness
Data collection and processing
Balance shhet
- Professional sports clubs
- Amateur sports associations and companies
- Project financing
- Marketing principles and sponsorships
- Project Management of a sporting event: from the application to the realization of the event

Recommended Bibliography

Pino Valenti "Organizzazione & Sport" Bononia University Press, Bologna, 2009
G. Antonucci “Governance e Management delle Aziende del Sistema Sport” RIREA 2015
Further didactic materials are available on the course elearning webplatform

Teaching Methods

frontal classes

Evaluation methods

Verification of learning:

The exam is aimed at ascertaining that the student knows both the organizational, management and reporting rules, and the basic principles of the private and public law relating, in particular, to the world of sport, from the the institutional one (CONI, Federations, Leagues) to the basic units (ASD, SSD, SSP, gyms).
Although composed of two modules, the exam must be seen as an integrated one and the different knowledge learned must be considered jointly. Example: the component relating to the understanding of the economic equilibrium of an ASD (seen in the management module) cannot ignore the prior knowledge of what an association is (as seen in the law module).
The exam si written (integrated with law course) with 32 total questions (17 of management and 15 of law) concerning the entire programme of the integrated course. Responding correctly to more than 30 questions one has 30 cum laude and then to climb up to 18 correct answers that allow to obtain the minimum for passing the exam which is expressed in thirtieths.
In any case it is necessary to correctly answer at least seven questions both of management and of law in order to obtain the minimum in both the components of the integrated course. Example: if you correctly answer the 17 management questions and one of the 15 of law, you do not get the exam sufficiency because the minimum in law is not reached.

Contacts/More Information

Students are advised that the tutorship is scheduled every Tuesday at 10.00am in the offices of the Department of Business Administration, in Pescara premises.
From April 2020 and until the end of the pandemic (regardless of any change in the situation in Abruzzo and any further DPCM or orders of the President of the Region) the tutorship takes place remotely through the Teams platform. In order to guarantee an entry order and the overall organization of the reception for tutoring, it is necessary to send an email before 12.00pm of the day before the tutorship at which you want to book. The order of arrival of the emails will establish the order of access to the reception for tutoring. Students (who must have already logged on to the platform from 10.00am) will be called gradually by the teacher.

Please note that the email for any contact and request (as well as, of course, for the booking tutorship via Teams) is as follows: gianluca.antonucci@unich.it.
An answer is guaranteed within 48 hours, except in case of closure (e.g. around Christmas and Easter [intending the ones celebrated in Italy also according to the law (i.e. the Catholic ones)]; you then have to consider also: 25th of April [Celebration of the Liberation from Fascism]; 1st of May [Labour Day]; 2nd of June [Anniversary of the Italian Republic]

Università degli Studi
"G. d'Annunzio"

Chieti - Pescara

Aree